Farmers Insurance Group


Farmers Insurance Group :Farmers Insurance Group (informally Farmers) is an American insurer group of vehicles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers is the trade name for three reciprocal exchanges, Farmers, Fire, and Truck, each a managed by Farmers Group, Inc. as attorney-in-fact on behalf of their respective policyholders.Farmers Group, Inc. is a wholly owned subsidiary of Swiss-based Zurich Insurance Group.

Farmers' future co-founders John C. Tyler and Thomas E. Leavey first met after Tyler moved to California.[4] Tyler and Leavey had both grown up with rural backgrounds and believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums.[ During the 1920s, farmers across the United States were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies. Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that these farmers, ranchers, and other rural drivers were an overlooked market and wished to create their own auto insurance firm.

The Farmers Exchanges, headquartered in Los Angeles, CA, are three reciprocal inter-insurance exchanges (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange) in which members exchange insurance policies with each other via Farmers Group, Inc. (FGI) as attorney-in-fact. The Farmers Exchanges, directly or through their subsidiaries and affiliates, offer homeowners insurance, auto insurance, commercial insurance, and financial services throughout the United States. FGI provides operating services to the exchanges, for which it is compensated via fees from policyholders, calculated as a percentage of premium. Claims adjustment services and the payment of claims, commissions, and premium and income taxes are provided to the exchanges by FGI pursuant to subscription agreements between FGI and each of the exchange’s individual policyholders.[3] Reciprocal exchanges are unincorporated associations that lack legal personality, and thus reciprocals have no owners (unlike mutual insurers which are owned by policyholders). Therefore, The Farmers Exchanges do not own FGI, and neither FGI nor its ultimate parent, Zurich Financial Services Ltd., own the exchanges.

The Foremost Insurance Group, headquartered in Grand Rapids, Michigan, is a group of companies that primarily insure specialty products such as mobile homes, motor homes, travel trailers and specialty dwellings, motorcycles, off-road vehicles, boats and personal watercraft. It was founded in 1952 and was acquired by the Farmers Exchanges in March 2000. The Foremost companies are subsidiaries of the Farmers Exchanges.

The Bristol West Insurance Group became a part of Farmers in July 2007. In 1973, it began providing private passenger auto insurance to residents in Florida and now provides liability and physical damage insurance – focusing exclusively on private passenger vehicles – across the United States. The Bristol West companies are subsidiaries of the Farmers Exchanges.

21st Century Insurance, headquartered in Wilmington, Delaware, became a part of Farmers in July 2009. Using the internet and direct response marketing channels, 21st Century markets personal auto insurance to consumers throughout the United States. The 21st Century Insurance companies are subsidiaries of the Farmers Exchanges.

Farmers New World Life Insurance Company started as Catholic Life Insurance Company in Spokane, Washington in 1910. Later that year it was renamed New World Life Insurance Company. In 1953, it was acquired by Farmers Group, Inc. In 1954, its name was changed to the current Farmers New World Life Insurance Company. Farmers New World Life Insurance Company is now based in the Seattle suburb of Bellevue, Washington. It offers flexible universal life insurance, traditional term life insurance, whole life insurance and annuities. Farmers New World Life Insurance Company is a subsidiary of Farmers Group, Inc.

Farmers Financial Solutions, LLC. was created by the Farmers Exchanges in 2000 to provide financial products to customers.[

Products and services

Farmers' products and services include:

auto insurance;

home insurance, including homeowners, condominium and renters insurance, mobile and manufactured home insurance, specialty home insurance, including landlord and rental properties, seasonal homes, and vacation homes, and flood insurance through the National Flood Insurance Program;

motorcycle insurance;

life insurance, including term, whole and universal life insurance;

recreational insurance, such as insurance for boats, ATVs, RVs, and travel trailers;

business insurance for small and medium-sized businesses, such as liability and property insurance, commercial auto and workers compensation insurance for apartment and commercial property owners, artisan contractors, condominium homeowner associations, retail stores, service providers, offices, religious organizations, educational and non-profit organizations, hotels, motels, bed & breakfasts, and other businesses in the light manufacturing, restaurant, wholesale, and auto service & repair industries; and

financial services and products, such as mutual funds and variable annuities.

Farmers Field

In February 2011, Farmers announced that it had agreed to sponsor a football stadium in the city of Los Angeles. This stadium would have been located downtown, close to the Staples Center. The contract was signed for 30 years, and its estimated cost was $700 million. The deal would have started with $20 million for the first year, then eventual increases. The stadium was planned to be named "Farmers Field". The stadium project was cancelled after the Kroenke Sports & Entertainment announced their own stadium to be built to be the home of the Los Angeles Rams and Los Angeles Chargers.

The Farmers Insurance Open

Farmers became the title sponsor of the Farmers Insurance Open PGA tournament in Torrey Pines, CA in 2010. The event raises millions for local San Diego charities each year. www.farmersinsuranceopen.com


Farmers was the sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne for Hendrick Motorsports in the Monster Energy NASCAR Cup Series from the 2012 season till the end of the 2017 season. The year prior, Farmers sponsored Mark Martin and a few years before that, Travis Kvapil. Farmers was the first to introduce a #hashtag on a race car. Kahne's first victory in the No. 5 was at the 2012 Coca-Cola 600 at Charlotte Motor Speedway. Farmers promotes its motor-sport relationship through the Farmers Racing website.[26] At the conclusion of the 2017 season, Farmers Insurance left Hendrick motor-sports and NASCAR. The combination produced 6 wins in 6 years together including a Brickyard 400.